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廚電行業迎綠色轉型風口 創新引領行業蛻變在即

  有0人瀏覽   日期:2019-07-02

文章摘要: 免費網站宣傳小編發現,在這個廚電行業迎綠色轉型風口,創新引領行業蛻變在即!......

隨著消費升級的時代來臨,人們對品質生活提出了越來越高的要求。長久以來,廚房的重油煙問題挑戰著每一個美食愛好者的身心,也是排放PM2.5等有害顆粒物、污染空氣、加重霧霾的元兇之一。
With the advent of the era of consumer upgrading, people put forward higher and higher requirements for quality of life. For a long time, the problem of heavy cooking fume in kitchen has challenged the body and mind of every food enthusiast. It is also one of the main culprits of harmful particulate matter such as PM2.5, polluting the air and aggravating haze.
就在前不久,方太牽頭的“十三五”國家重點研發計劃“大氣污染成因與控制技術研究”專項中的“油煙高效分離與煙氣凈化關鍵技術與設備”項目,通過中期驗收,超額完成大部分考核指標。
Not long ago, Fang Tai led the "13th Five-Year Plan" National Key Research and Development Program "Research on the Causes and Control Technology of Air Pollution" in the "Key Technologies and Equipment for Oil Fume Separation and Flue Gas Purification" project, through the mid-term acceptance, overfulfilled most of the assessment indicators.
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該項目的實施將進一步解決餐飲、食品加工業和居民廚房的油煙問題。當下,廚電行業向綠色智能、節能環保的方向轉型已成為行業新風口,不但能夠解決用戶痛點、有效提升居民生活品質,更是應對霧霾、打贏“藍天保衛戰”的必然要求。
The implementation of the project will further solve the problem of cooking fumes in catering, food processing industry and residential kitchens. At present, the transformation of kitchen and electrical industry to green intelligence, energy saving and environmental protection has become a new outlet of the industry. It can not only solve the user's pain points, effectively improve the quality of life of residents, but also meet the inevitable requirements of the haze and win the "Blue Sky Defense War".
綠色智能成為廚電行業的新風口
Green Intelligence Becomes the New Vent of Kitchen Electricity Industry
今年一季度,我國經濟增速好于預期,其中消費繼續發揮第一驅動力的作用。前3月全國社會消費品零售總額達到9.78萬億元,同比增長8.3%。其中,居住類商品銷售回暖,特別是3月份以來,全國房地產市場開發投資和銷售均呈現平穩態勢,3月份限額以上單位家電類商品零售額同比增長15.2%。
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In the first quarter of this year, China's economy grew faster than expected, and consumption continued to play the first driving force. In the first three months, the total retail sales of social consumer goods reached 9.78 trillion yuan, an increase of 8.3% over the same period last year. Among them, the sales of residential commodities have recovered, especially since March, the development, investment and sales of real estate market in China have shown a steady trend. The retail sales of household appliances in units above the quota increased by 15.2% in March compared with the same period last year.
人們對美好生活的向往從未止步,近年來,從買商品到買體驗,居民消費正加速從量到質的革命性轉變,這也對供給側提出了更高科技、更面向未來的產品要求。今年年初實施的個稅改革有效增加了居民可支配收入,消費品市場的持續優化,都激發了人們的購買欲望。日前,國家發改委、生態環境部、商務部專門印發《推動重點消費品更新升級 暢通資源循環利用實施方案(2019—2020年)》,強調要推動汽車、家電、消費電子產品更新升級。
People's yearning for a better life has never stopped. In recent years, from buying goods to buying experience, residents'consumption is accelerating the revolutionary change from quantity to quality, which also puts forward higher technology and more future-oriented product requirements on the supply side. The individual tax reform implemented at the beginning of this year has effectively increased the disposable income of residents, and the continuous optimization of consumer goods market has stimulated people's desire to buy. Recently, the National Development and Reform Commission, the Ministry of Ecological Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Renewal and Upgrading of Key Consumer Goods and Unobstructed Resource Recycling (2019-2020), emphasizing the need to promote the upgrading of automobiles, household appliances and consumer electronics products.
廚電領軍者引領全行業綠色轉型
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The Leader of Kitchen and Electricity Leads the Green Transition of the Industry
面對日益嚴峻的霧霾問題,“藍天保衛戰”的號角早已吹響,餐飲行業、家庭廚房的油煙凈化能力亟待提升,尤其成為這場綠色轉型中的先鋒軍。聚焦高效凈化和清潔排放,也成為吸油煙機產品發展的的下一個重點。
Facing the increasingly severe haze problem, the horn of "Blue Sky Defense War" has already sounded, and the fume purification ability of catering industry and family kitchen needs to be improved urgently, especially as the vanguard in this green transformation. Focusing on efficient purification and clean emissions has also become the next focus of the development of range hood products.
廚電行業蛻變升級在即
The transformation and upgrading of kitchen and electrical industry is imminent
今年一季度,廚電市場整體規模達到405億元(包括廚房大家電、凈水產品以及廚房小家電),同比增長4.1%。中怡康數據顯示,5月份油煙機線下零售量和零售額分別同比增加7.2%和6.7%,燃氣灶零售量和零售額分別同比增加9.1%和9.3%。煙機、灶具5月零售端有所回暖。
In the first quarter of this year, the overall size of the kitchen electricity market reached 40.5 billion yuan (including large kitchen appliances, water purification products and small kitchen appliances), an increase of 4.1% over the same period last year. According to Zhongyikang data, the retail sales volume and retail sales volume of lampblack engine increased by 7.2% and 6.7% respectively in May, while the retail sales volume and retail sales volume of gas stoves increased by 9.1% and 9.3% respectively. The retail end of cigarette machines and cookers warmed up in May.
中國家用電器研究院院長助理吳海濤認為,隨著國家政策的扶持及企業持續的創新投入,推動廚電產業蛻變升級,為行業贏得了全新的發展機遇。
Wu Haitao, assistant dean of China Household Appliances Research Institute, believes that with the support of national policies and the continuous innovation investment of enterprises, the kitchen and electrical industry has been transformed and upgraded, which has won a new development opportunity for the industry.
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除了老舊家電的更新換代,隨著房地產市場回暖以及全精裝流行趨勢的加深,將成為拉動廚電產品消費的重要引擎。業內人士直言,2019年住宅全精裝市場規模預計超過300萬套,市場滲透率達32%,將為廚電產品帶來更大的增量市場。
In addition to the renewal of old household appliances, with the revival of the real estate market and the deepening trend of full-hardcover fashion, it will become an important engine to stimulate the consumption of kitchen appliances. Industry insiders say that in 2019, the full-hardcover residential market is expected to exceed 3 million units, with a market penetration rate of 32%, which will bring greater incremental market for kitchen and electrical products.
在消費升級、綠色智能的風口上,廚電業除了滿足消費者多樣化、個性化的需求,更應不斷加大創新研發,在技術、設計、協同性上全面升級,帶給消費者更多超前體驗。同時,在行業頭部品牌的引領下,廚電行業也將朝著綠色智能的方向深入轉型。
In terms of consumer upgrading and green intelligence, the kitchen and electrical industry should not only meet the diversified and personalized needs of consumers, but also constantly increase innovation and research, upgrade in technology, design and synergy in an all-round way, so as to bring consumers more advanced experience. At the same time, under the leadership of the industry's leading brand, the kitchen and electrical industry will also move towards the direction of green intelligence in-depth transformation.
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